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EST: 1962



OFFICES: Athinon - Lamias National Rd (17th km). - 14564

CITY: Κifisia


TEL. 210 42 77 800

FAX: 210 42.77.807



PRESIDENT: Byron Vargas

Bosch and Siemens Home Appliances Group


Pitsos is one of the most well-known Greek brand names; a name that in a few years will complete one and a half centuries of existence in the industry of household appliances. Its longevity and continuation till today is attributed to the fact that its namesake company, foreseeing in the mid-70s that the imported competition could not be beaten, managed to join the train of the multinational company BSH. This, apart from preserving the historic name, saved the production unit of electrical appliances in a period of intense de-industrialization; it now operates under the ownership of BSH Domestic Appliances SA.

Therefore the year 1977, when BSH (BOSCH - SIEMENS HAUSGERATE GmbH) and Siemens Hellas SA acquired 60% of the company’s share capital, was a significant turning point for Pitsos, which was founded in 1865. Another collaboration, prior to this one, between the Greek company and Siemens SA had already taken place in 1974. Since 1996, Bosch, Siemens and Pitsos have operated jointly under the name of BSP. In 1998 and 2002 the brands Gaggenau and Neff respectively were incorporated into BSP. Recently, the company was renamed BSH Home Appliances ABE.

The BSH Domestic Appliances ABE has its headquarters in Kifissia, where the commercial sector and industry marketing department are housed; there is also a sales branch in Thessaloniki, a household appliances production unit in Ag.I.Rentis and warehouses in Aspropyrgos. It also has an integrated service network for domestic appliances in Greece, with central units in Athens, Thessaloniki, Patra, Heraklion of Crete and affiliated professional teams all over Greece.

The company possesses a prominent position in the Greek market with a share of over 40% in white appliances, while the export activity is increasing and extending to European countries and Cyprus, making the company one of the most export-minded industries in the country, although the proportion of its exports is about 20%.

In the production facility in Athens, BSH Home Appliances SA manufactures refrigerators and electric cookers. With a skilled staff and with the help of modern technology, BSH has produced significant innovations in the production of electrical cookers (pyrolytic-cleaning ovens, etc.) and refrigerators (“NoFrost” cooling technology and conventional). The turnover last year stood at 243 million euros versus 263 million euros in 2009. The company employs more than 900 people.

The BSH Home Appliances A.B.E. is a member of the group BSH Bosch und Siemens Hausgeräte GmbH, the largest manufacturer of household appliances in Europe.

This group emerged from the joint venture agreement established in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich); in 2010 it recorded annual sales of 9.07 billion. It has 41 factories in 13 countries in Europe, USA, Latin America and Asia. The BSH family is currently composed of about 70 companies in 46 countries, with a total workforce of nearly 43,000 people. The company is located in Munich.

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